Growth
Girl Scouts against its category
The biggest tracked US youth organizations chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Girl Scouts's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
Boy Scouts of America
|
-13.9% |
| 2 | G Girl Scouts | +1.0% |
| 3 | T The Martinsville Youth Center | +7.5% |
| 4 | C Colonie Youth Center | +2.4% |
| 5 | D Drum CYSS | -2.4% |
| 6 |
Y
YMCA of Central Stark County
|
-12.3% |
| 7 | B Baldwin FFA | -1.9% |
| 8 |
P
Prattville YMCA
|
-29.8% |
| 9 | S Saratoga Springs FC | -22.4% |
| 10 | C Coryell County 4-H | -51.9% |
Share of tracked category spend, indexed
Store footprint
Store map
21 tracked Girl Scouts locations across 13 US states.
Tracked stores by state
- California 4
- Texas 3
- Illinois 2
- Michigan 2
- Virginia 2
- Iowa 1
- Indiana 1
- Kentucky 1
- Ohio 1
- Oregon 1
- Pennsylvania 1
- Tennessee 1
- Washington 1
Customer overlap
Who shops at Girl Scouts
Tracked chains Girl Scouts customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
K
Kroger Floral
100
Kroger Floral
100
C
Circles of Peace
96
F
Fort Knox Commissary
93
H
Hardin County Coroner Office
86
K
Kinberger Law Office
82
N
Norton Healthcare
64
Norton Healthcare
64
T
T-Mobile Corporate Office
60
T-Mobile Corporate Office
60
C
Corporate Office Furniture
53
More trends