Growth
Fragrance Outlet against its category
The biggest tracked US fragrance chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Fragrance Outlet's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Perfumania
|
+1.9% |
| 2 |
P
Perfumes 4U
|
-4.2% |
| 3 |
L
Le Labo Fragrances
|
+12.6% |
| 4 |
P
Perfume World
|
-11.5% |
| 5 |
J
Jo Malone London
|
-11.6% |
| 6 | P Perfume Gallery | -4.1% |
| 7 | P Perfume Palace | -22.7% |
| 8 | B Byredo | - |
| 9 | L Luxor Fragrances | -14.0% |
| 10 | T The Perfumery | - |
| 16 |
F
Fragrance Outlet
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
21 tracked Fragrance Outlet locations across 15 US states.
Tracked stores by state
- Illinois 3
- California 2
- Florida 2
- Ohio 2
- Pennsylvania 2
- Arizona 1
- Colorado 1
- Georgia 1
- Iowa 1
- Maryland 1
- North Carolina 1
- Nevada 1
- South Carolina 1
- Texas 1
- Virginia 1
Customer overlap
Who shops at Fragrance Outlet
Tracked chains Fragrance Outlet customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
K
Knott's Berry Farm
26
Knott's Berry Farm
26
More trends