Growth
Fortune Cookie against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Fortune Cookie's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Panda Express
|
+5.3% |
| 2 | S Steam | +13.2% |
| 3 | C China Wok | -3.6% |
| 4 |
D
Din Tai Fung
|
+11.2% |
| 5 | C China King | -1.6% |
| 6 | G Great Wall | -6.5% |
| 7 | C China Garden | -4.9% |
| 8 | H Hong Kong Restaurant | -5.7% |
| 9 | N New China | -6.5% |
| 10 |
P
Pei Wei
|
-10.5% |
| 54 | F Fortune Cookie | -8.5% |
Share of tracked category spend, indexed
Store footprint
Store map
28 tracked Fortune Cookie locations across 18 US states.
Tracked stores by state
- North Carolina 4
- California 3
- New York 3
- Georgia 2
- Massachusetts 2
- Pennsylvania 2
- Arkansas 1
- Arizona 1
- Connecticut 1
- Florida 1
- Maryland 1
- Maine 1
- Michigan 1
- New Jersey 1
- Nevada 1
- Texas 1
- Utah 1
- Wisconsin 1
Customer overlap
Who shops at Fortune Cookie
Tracked chains Fortune Cookie customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
A
APlus
100
K
Ken-Mar Liquors
99
N
Nick's of Calvert
83
Nick's of Calvert
83
D
Dares Beach Market
81
G
Gateway Restaurant & Lounge
73
A
ABD Liquors
66
S
Spirits of Calvert
58
P
Prince Frederick Animal Hospital
58
S
Stager's Store
53
P
Parkway Liquor
51
More trends