Growth
Farm Fresh against its category
The biggest tracked US grocery stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Farm Fresh's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Publix
|
-7.6% |
| 2 |
K
Kroger
|
-2.6% |
| 3 |
A
ALDI
|
+1.9% |
| 4 |
M
Meijer
|
+0.8% |
| 5 |
F
Food Lion
|
+5.1% |
| 6 |
S
Safeway
|
+0.4% |
| 7 |
T
Trader Joe's
|
+7.5% |
| 8 |
G
Giant Eagle
|
+2.0% |
| 9 |
W
WinCo
|
-0.5% |
| 10 |
W
Wegmans
|
-0.4% |
Share of tracked category spend, indexed
Store footprint
Store map
14 tracked Farm Fresh locations across 5 US states.
Tracked stores by state
- Illinois 4
- Virginia 4
- New York 3
- North Carolina 2
- California 1
Customer overlap
Who shops at Farm Fresh
Tracked chains Farm Fresh customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Ft Eustis Chapel
100
P
Portsmouth NNSY Commissary
83
C
CrossFit Liquid
66
C
City of Chesapeake
62
City of Chesapeake
62
V
Victory African Hair Braid
53
C
City of Norfolk Treasurers Office
48
C
Crossroads Dental
44
N
Nail Affair II
43
G
Game's Farmers Market
41
Game's Farmers Market
41
T
Tony's Crab and Seafood
41
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