Growth
El Zarape against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Zarape's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
| 194 | E El Zarape | +2.8% |
Share of tracked category spend, indexed
Store footprint
Store map
35 tracked El Zarape locations across 17 US states.
Customer overlap
Who shops at El Zarape
Tracked chains El Zarape customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H
Hammer and Wikan Grocery
100
C
Chris's Quick Lube
53
K
Kroner & Baer
41
S
Spring Hollow Feed and Supply
40
W
Willy and Billy Tobacco Shack
40
C
Cora's Wine and Beverage
38
C
Cantina Bravo Mexican Grill
38
L
Linney Breaux's
38
E
Emery's Grill
37
F
Frech Mexican Grill
37
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