Growth
El Zarape against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Zarape's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.6% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.8% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked El Zarape locations across 11 US states.
Customer overlap
Who shops at El Zarape
Tracked chains El Zarape customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H
Hammer and Wikan Grocery
100
N
Newlove Rental Office
91
P
Petersburg Police Department
40
C
Cora's Wine and Beverage
30
B
Brathaus
29
S
Sundae Station
26
M
McDonald
24
G
Guajilo's
21
B
BG Beverage Center
21
7
7 Days Market
21
7 Days Market
21
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