Growth
El Parian against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Parian's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked El Parian locations across 5 US states.
Tracked stores by state
- Arkansas 6
- California 2
- Minnesota 2
- Georgia 1
- Texas 1
Customer overlap
Who shops at El Parian
Tracked chains El Parian customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
W
Winners Circle
100
F
Food Center
51
C
Celebrations Fine Wine & Spirits
50
S
St. Francis Express Care - Hy-Vee Savage
45
L
Lady Birds Cafe
45
F
Fat Boys Fine Food & Catering
32
V
Valley Natural Foods
31
S
Southern Edge Truck
28
B
Bodega 42
25
More trends