Growth
Chinatown against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Chinatown's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Panda Express
|
+5.3% |
| 2 | S Steam | +13.2% |
| 3 | C China Wok | -3.6% |
| 4 |
D
Din Tai Fung
|
+11.2% |
| 5 | C China King | -1.6% |
| 6 | G Great Wall | -6.5% |
| 7 | C China Garden | -4.9% |
| 8 | H Hong Kong Restaurant | -5.7% |
| 9 | N New China | -6.5% |
| 10 |
P
Pei Wei
|
-10.5% |
| 163 | C Chinatown | -5.0% |
Share of tracked category spend, indexed
Store footprint
Store map
27 tracked Chinatown locations across 15 US states.
Tracked stores by state
- Florida 4
- Illinois 3
- New York 3
- California 2
- Louisiana 2
- Massachusetts 2
- South Carolina 2
- Wisconsin 2
- Alabama 1
- Connecticut 1
- North Carolina 1
- New Jersey 1
- Ohio 1
- Pennsylvania 1
- Texas 1
Customer overlap
Who shops at Chinatown
Tracked chains Chinatown customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
N
Nixville Country Store
100
G
Glenn's Market & Catering
21
Glenn's Market & Catering
21
F
Food Express
19
N
North Miami Beach
16
M
Monterrey Market
15
M
Montgomery
14
I
Imperial Station
12
More trends