Growth
Chester's Chicken against its category
The biggest tracked US chicken & wings fast food chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Chester's Chicken's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chick-fil-A
|
+4.7% |
| 2 |
R
Raising Cane's Chicken Fingers
|
-4.9% |
| 3 |
P
Popeyes Louisiana Kitchen
|
-4.1% |
| 4 |
K
KFC
|
-10.9% |
| 5 |
W
Wingstop
|
-6.4% |
| 6 |
Z
Zaxby's
|
+1.5% |
| 7 |
B
Bojangles'
|
+1.0% |
| 8 |
D
Dave's Hot Chicken
|
+16.9% |
| 9 |
C
Church's Chicken
|
+3.8% |
| 10 |
S
Slim Chickens
|
-3.3% |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked Chester's Chicken locations across 15 US states.
Tracked stores by state
- Alabama 3
- New York 3
- Ohio 2
- Arizona 1
- California 1
- Florida 1
- Georgia 1
- Indiana 1
- Mississippi 1
- North Carolina 1
- Pennsylvania 1
- South Carolina 1
- Texas 1
- Virginia 1
- Wisconsin 1
Customer overlap
Who shops at Chester's Chicken
Tracked chains Chester's Chicken customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
O
Outpost Food Store
100
O
Oasis Travel Center
26
M
Maw Maw's Country Market
14
R
Rainbow Foods
7
R
Russellcsd
6
R
Renfroe's Market
5
Renfroe's Market
5
F
FINE FARE FOODS
5
B
BlocStop Travel Center
4
B
Big Country's
4
H
Hometown
4
More trends