Growth
Benefit Cosmetics BrowBar against its category
The biggest tracked US beauty salons chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Benefit Cosmetics BrowBar's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | C Circles Salon | -22.2% |
| 2 |
B
Beauty 4U
|
+2.7% |
| 3 |
B
Benefit Cosmetics BrowBar
|
-3.8% |
| 4 |
E
Excalibur Hotel & Casino
|
- |
| 5 |
A
Amazing Lash Studio
|
- |
| 6 | B Beauty Island | +9.3% |
| 7 | C Cedar City CBD | -3.7% |
| 8 | E Escape Salon & Day Spa | - |
| 9 |
T
The Lash Lounge
|
- |
| 10 | O Ocean Resort Casino | - |
Share of tracked category spend, indexed
Store footprint
Store map
34 tracked Benefit Cosmetics BrowBar locations across 19 US states.
Tracked stores by state
- New Jersey 4
- Florida 3
- Kentucky 3
- Missouri 3
- New York 3
- Illinois 2
- Oklahoma 2
- Tennessee 2
- Texas 2
- California 1
- Georgia 1
- Massachusetts 1
- Maryland 1
- Mississippi 1
- North Carolina 1
- New Hampshire 1
- Nevada 1
- Oregon 1
- Pennsylvania 1
Customer overlap
Who shops at Benefit Cosmetics BrowBar
Tracked chains Benefit Cosmetics BrowBar customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Miller Chiropractic Office
100
K
Kroger Wine & Spirits
48
E
Evergreen Community Supports Office
42
K
Kenton County Coroner Office
41
Kenton County Coroner Office
41
S
Shop Rite Succasunna
40
Shop Rite Succasunna
40
P
Pitt County ABC
39
C
Corporate Cleaning Systems
38
C
Corporate Caterers
36
C
City of Apopka
31
City of Apopka
31
D
Driver Licensing Regional Office
30
More trends