Growth
Barrio against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Barrio's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
| 157 | B Barrio | -6.7% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked Barrio locations across 10 US states.
Tracked stores by state
- Minnesota 3
- California 2
- Michigan 2
- Missouri 2
- Ohio 2
- Massachusetts 1
- North Carolina 1
- New Hampshire 1
- South Carolina 1
- Washington 1
Customer overlap
Who shops at Barrio
Tracked chains Barrio customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
The Fairmount
96
T
Townhall
83
Townhall
83
C
Cleveland State University
73
Cleveland State University
73
B
Barrio Tacos
72
Barrio Tacos
72
L
Lakewood Truck Park
71
W
Wine Dive Cle
67
F
Flannery's Pub
65
C
Cilantro Taqueria
60
Cilantro Taqueria
60
P
Progressive Field
59
More trends