Growth
Ballard Designs against its category
The biggest tracked US upscale home furnishings by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Ballard Designs's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
|
+14.6% |
| 2 |
C
|
- |
| 3 |
C
|
-11.4% |
| 4 |
A
|
-33.1% |
| 5 | E Ethan Allen | +2.7% |
| 6 |
W
|
- |
| 7 |
R
|
-20.7% |
| 8 |
F
|
- |
| 9 |
R
|
- |
| 10 | S Scandinavian Designs | -12.9% |
| 12 |
B
|
-45.9% |
Share of tracked category spend, indexed
Store footprint
Store map
19 tracked Ballard Designs locations across 13 US states.
Tracked stores by state
- Texas 3
- Florida 2
- North Carolina 2
- Ohio 2
- South Carolina 2
- Alabama 1
- Georgia 1
- Illinois 1
- Kentucky 1
- Massachusetts 1
- Pennsylvania 1
- Tennessee 1
- Virginia 1
Customer overlap
Who shops at Ballard Designs
Tracked chains Ballard Designs customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends