Growth
Amazon Fresh against its category
The biggest tracked US grocery stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Amazon Fresh's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Publix
|
-7.6% |
| 2 |
K
Kroger
|
-2.6% |
| 3 |
A
ALDI
|
+1.9% |
| 4 |
M
Meijer
|
+0.8% |
| 5 |
F
Food Lion
|
+5.1% |
| 6 |
S
Safeway
|
+0.4% |
| 7 |
T
Trader Joe's
|
+7.5% |
| 8 |
G
Giant Eagle
|
+2.0% |
| 9 |
W
WinCo
|
-0.5% |
| 10 |
W
Wegmans
|
-0.4% |
Share of tracked category spend, indexed
Store footprint
Store map
19 tracked Amazon Fresh locations across 6 US states.
Tracked stores by state
- California 7
- Maryland 4
- Washington 3
- Pennsylvania 2
- Virginia 2
- New Jersey 1
Customer overlap
Who shops at Amazon Fresh
Tracked chains Amazon Fresh customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H
Harris Law Firm
100
F
Food Star
83
F
Fort Myer Community Center
69
M
Maxim Wholesale Inc
62
H
Halalco Supermarket
56
B
Barber's Auto Service
55
G
Geresbeck's Food Market
52
Geresbeck's Food Market
52
T
T&T Supermarket
49
T&T Supermarket
49
J
JBAB Commissary
48
JBAB Commissary
48
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