Growth
Acapulco Mexican Grill against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Acapulco Mexican Grill's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.6% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.8% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Acapulco Mexican Grill locations across 6 US states.
Customer overlap
Who shops at Acapulco Mexican Grill
Tracked chains Acapulco Mexican Grill customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Tallassee Mills
100
J
JaxNaz Church
63
JaxNaz Church
63
R
Road Runner Lures
61
1
1220 Cafe
58
F
Friendship Mission
55
Friendship Mission
55
M
Meijer Pharmacy
54
C
Cozumel Mexican Grill
49
Cozumel Mexican Grill
49
D
D & S Quick Stop
49
R
Roadhouse Grill and Bar
48
T
Tallassee Ford
48
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