Growth
The Breakfast Nook against its category
The biggest tracked US breakfast & brunch cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Breakfast Nook's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
F
First Watch
|
+3.0% |
| 2 |
T
The Original Pancake House
|
+7.1% |
| 3 |
A
Another Broken Egg Cafe
|
-6.8% |
| 4 |
E
Eggs Up Grill
|
+14.3% |
| 5 |
B
Biscuitville
|
-6.7% |
| 6 |
S
Snooze, an A.M. Eatery
|
-1.1% |
| 7 |
T
The Toasted Yolk Cafe
|
+3.6% |
| 8 |
K
Keke's Breakfast Cafe
|
- |
| 9 |
M
Milk & Honey Southern Inspired Kitchen
|
- |
| 10 |
E
Eggspectation
|
+8.3% |
| 135 | T The Breakfast Nook | -6.9% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked The Breakfast Nook locations across 8 US states.
Tracked stores by state
- Idaho 2
- Massachusetts 2
- New Jersey 2
- Connecticut 1
- Florida 1
- Ohio 1
- South Carolina 1
- Texas 1
Customer overlap
Who shops at The Breakfast Nook
Tracked chains The Breakfast Nook customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Connecticut Freemasons
100
K
Kootenai Health
85
Kootenai Health
85
C
Connecticut Fresh Food & Produce Market
80
W
Williamstown Super Buy Rite Liquors
71
L
Ludal's Restaurant
70
V
Villari's Lakeside Restaurant & Lounge
70
S
Sav-Rite Liquors
66
B
Beverage Shack on 4th
66
C
Cinder Bar
65
C
Corrados Restaurant Pizzeria
64
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