Growth
The Swan Hotel against its category
The biggest tracked UK hotels chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Swan Hotel's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | P Premier Inn | -6.1% |
| 2 | B Belgrave House | +19.0% |
| 3 | H Holiday Inn Express | -0.3% |
| 4 |
H
Holiday Inn
|
-4.4% |
| 5 |
T
Travelodge
|
+3.4% |
| 6 | V Village Hotel | - |
| 7 |
C
Crowne Plaza
|
-4.1% |
| 8 | W W Edinburgh | -3.5% |
| 9 |
H
Hilton
|
-6.8% |
| 10 |
D
DoubleTree by Hilton
|
-14.6% |
| 37 | T The Swan Hotel | -8.5% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked The Swan Hotel locations across 6 of the UK's 12 regions and nations.
Tracked stores by region
- South East 4
- South West 3
- West Midlands 3
- East of England 1
- North West 1
- Wales 1
Customer overlap
Who shops at The Swan Hotel
Tracked chains The Swan Hotel customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
M6 Toll Plaza
72
More trends