Growth
IdentoGO against its category
The biggest tracked US home security & smart home chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks IdentoGO's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
I
IdentoGO
|
-14.7% |
| 2 | H HomeSafe | - |
| 3 | U US Global Security | - |
| 4 | P Protection Plus | - |
| 5 | K Knight's Armor Security Training | - |
| 6 | I Interactive Alarms | - |
| 7 | H Hi Tech Investigative | -7.0% |
| 8 | S Southern Ohio Security | - |
| 9 | C Campus Safety & Security | - |
| 10 | A Advanced Alarm Technologies | - |
Share of tracked category spend, indexed
Store footprint
Store map
53 tracked IdentoGO locations across 24 US states.
Tracked stores by state
- Texas 8
- Washington 5
- New York 4
- Pennsylvania 4
- California 3
- Florida 3
- South Carolina 3
- Virginia 3
- Indiana 2
- Massachusetts 2
- North Carolina 2
- New Jersey 2
- Alabama 1
- Arkansas 1
- Hawaii 1
- Illinois 1
- Kansas 1
- Kentucky 1
- Maryland 1
- Minnesota 1
- Missouri 1
- Oregon 1
- Tennessee 1
- Wisconsin 1
Customer overlap
Who shops at IdentoGO
Tracked chains IdentoGO customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H
Heisler's Market
57
Heisler's Market
57
More trends