Chain · United Kingdom · data through September 2026

T The Village

Iceflower tracks 10 The Village stores across 4 of the UK's 12 regions and nations. It ranks #8 of 8 tracked UK collectibles & hobby chains by card spend. Its share of tracked category spend moved -32.5% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
10
Regions
4
Category
Collectibles & Hobby
Category rank
#8

Growth

The Village against its category

The biggest tracked UK collectibles & hobby chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Village's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 S Simon Charles Auctioneers +19.7%
2 F Forbidden Planet logo Forbidden Planet -
3 W Warhammer logo Warhammer -13.9%
4 T The Glasgow Stamp Shop -24.9%
5 T The Exchange +17.6%
6 D Disney Store logo Disney Store +6.6%
7 M MINI -20.6%
8 T The Village -32.5%

Share of tracked category spend, indexed

100 45.4 2024 Q4 2026 Q3

Store footprint

Store map

10 tracked The Village locations across 4 of the UK's 12 regions and nations.

Tracked stores by region

  • London 4
  • North West 3
  • West Midlands 2
  • South West 1

Customer overlap

Who shops at The Village

Tracked chains The Village customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

L L7 Village Market 100
O O'Neill's logo O'Neill's 2
B B&M logo B&M 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.