Growth
The Black Dog against its category
The biggest tracked UK family & value apparel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Black Dog's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
N
Next
|
-0.7% |
| 2 |
M
Matalan
|
-1.2% |
| 3 |
U
Uniqlo
|
+17.4% |
| 4 |
P
Peacocks
|
+7.9% |
| 5 |
S
Superdry
|
-11.2% |
| 6 |
T
Tommy Hilfiger
|
+14.8% |
| 7 |
P
PEP&CO
|
-18.6% |
| 8 |
G
GUESS
|
+6.2% |
| 9 |
G
George
|
-7.6% |
| 10 |
R
Revolution
|
-46.6% |
| 18 | T The Black Dog | +3.3% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked The Black Dog locations across 7 of the UK's 12 regions and nations.
Tracked stores by region
- North West 5
- East Midlands 2
- South West 2
- London 1
- Scotland 1
- South East 1
- West Midlands 1
Customer overlap
Who shops at The Black Dog
Tracked chains The Black Dog customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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