Growth
Amazon against its category
The biggest tracked UK marketplaces by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Amazon's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Amazon
|
- |
| 2 |
W
Wowcher
|
-57.1% |
Share of tracked category spend, indexed
Store footprint
Store map
22 tracked Amazon locations across 8 of the UK's 12 regions and nations.
Tracked stores by region
- Yorkshire and The Humber 5
- London 4
- East of England 3
- North West 3
- East Midlands 2
- West Midlands 2
- North East 1
- Scotland 1
- Other 1
Customer overlap
Who shops at Amazon
Tracked chains Amazon customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Falcon Cash & Carry
100
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