Trends · data through September 2026

Liquor Stores in New Mexico

Iceflower tracks 54 stores from 43 liquor store chains in New Mexico.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
43
Tracked stores
54
Consumer panel
130M+

Growth ranking

Fastest-growing tracked liquor store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below.

# Chain YoY growth
RankChainRank movementYoY growth
1 K Kelly Liquors logo Kelly Liquors - -19.8%
  • Four Winds Convenience Store
  • Kelly Liquors
  • Paradise Liquors
  • El Rey Liquors
  • Kelly Liquor
  • Kokoman Fine Wines and Liquor
  • Owl's Liquors
  • Other tracked chains

Store footprint

Store map

54 tracked store locations in New Mexico. The 7 largest tracked chains are highlighted.

  • Four Winds Convenience Store (1)
  • Kelly Liquors (9)
  • Paradise Liquors (2)
  • El Rey Liquors (2)
  • Kelly Liquor (2)
  • Kokoman Fine Wines and Liquor (1)
  • Owl's Liquors (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 K Kelly Liquors logo Kelly Liquors 9
  • 2 P Paradise Liquors 2
  • 3 E El Rey Liquors 2
  • 4 K Kelly Liquor 2
  • 5 F Four Winds Convenience Store 1
  • 6 D Del Norte Liquors 1
  • 7 C C&C Liquors and More 1
  • 8 P Paramount Liquor & Lounge 1
  • 9 C Circle A Market 1
  • 10 Q Q Package Liquor 1
  • 11 S Southwest Grape & Grain 1
  • 12 C Copper Mug Liquor 1
  • 13 L Los Arcos Liquor Mart 1
  • 14 L Legers Package Liquor Store 1
  • 15 E El Prado Liquor Store 1
  • 16 B Bootheel Grocery 1
  • 17 Q Quality Liquor 1
  • 18 V Victor's Home Brew 1
  • 19 B Beverage Barn 1
  • 20 C Cooney's Package Liquor 1
  • 21 S Stadium Liquors 1
  • 22 D Downtown Liquor & Foodmart 1
  • 23 K Kelly's Liquors 1
  • 24 S Secrest Market 1
  • 25 K Kokoman Fine Wines and Liquor 1
  • 26 O Owl's Liquors 1
  • 27 S Snappy Liquor 1
  • 28 J Jake's Liquor Store 1
  • 29 S Silver City Beverage Co. 1
  • 30 Q Quarters Discount Liquors 1
  • 31 S Stone Face Package Liquors 1
  • 32 J Jubilation Beer Wine & Spirits 1
  • 33 S Susan's Fine Wine and Spirits 1
  • 34 F Freeway Liquors 1
  • 35 C Cliff's Liquors 1
  • 36 H Hilltop Bottle Shop 1
  • 37 R Rodeo Plaza Liquors 1
  • 38 Z Zia Liquors 1
  • 39 R Red Rock Package Liquor & Lounge 1
  • 40 C Casa Liquors 1
  • 41 S Ski-Hi Liquors 1
  • 42 G Griego's Market & Liquor Inc 1
  • 43 D Discount Liquors 1

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