Trends · data through July 2026

Liquor Stores in New Mexico

Iceflower tracks 36 stores from 26 liquor stores chains in New Mexico.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
26
Tracked stores
36
Consumer panel
130M+

Growth ranking

Fastest-growing tracked liquor stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below.

# Chain YoY growth
RankChainRank movementYoY growth
1 K Kelly Liquors logo Kelly Liquors - +1.2%
  • Total Wine & More
  • Kelly Liquors
  • Paradise Liquors
  • Kelly Liquor
  • Kokoman Fine Wines and Liquor
  • Jubilation Beer Wine & Spirits
  • Red Rock Package Liquor & Lounge
  • Other tracked chains

Store footprint

Store map

36 tracked store locations in New Mexico. The 7 largest tracked chains are highlighted.

  • Total Wine & More (2)
  • Kelly Liquors (7)
  • Paradise Liquors (2)
  • Kelly Liquor (2)
  • Kokoman Fine Wines and Liquor (1)
  • Jubilation Beer Wine & Spirits (1)
  • Red Rock Package Liquor & Lounge (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 K Kelly Liquors logo Kelly Liquors 7
  • 2 T Total Wine & More logo Total Wine & More 2
  • 3 P Paradise Liquors 2
  • 4 K Kelly Liquor 2
  • 5 E El Rey Liquors 2
  • 6 C Circle A Market 1
  • 7 G Griego's Market & Liquor Inc 1
  • 8 C Copper Mug Liquor 1
  • 9 R Rodeo Plaza Liquors 1
  • 10 S Stadium Liquors 1
  • 11 S Ski-Hi Liquors 1
  • 12 C Casa Liquors 1
  • 13 P Paramount Liquor & Lounge 1
  • 14 O Owl's Liquors 1
  • 15 S Susan's Fine Wine and Spirits 1
  • 16 Z Zia Liquors 1
  • 17 S Silver City Beverage Co. 1
  • 18 C Cliff's Liquors 1
  • 19 S Snappy Liquor 1
  • 20 F Freeway Liquors 1
  • 21 H Hilltop Bottle Shop 1
  • 22 S Stone Face Package Liquors 1
  • 23 Q Quarters Discount Liquors 1
  • 24 R Red Rock Package Liquor & Lounge 1
  • 25 J Jubilation Beer Wine & Spirits 1
  • 26 K Kokoman Fine Wines and Liquor 1

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