Trends · data through September 2026

Mexican Fast Food & Fast Casual in Maryland

Iceflower tracks 275 stores from 13 Mexican fast food & fast casual chains in Maryland. Taco Bar grew fastest over the last year, ahead of Chipotle Mexican Grill and California Tortilla.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
13
Tracked stores
275
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Mexican fast food & fast casual chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Taco Bar and Chipotle Mexican Grill sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Taco Bar - +6.2%
2 C Chipotle Mexican Grill logo Chipotle Mexican Grill - +5.6%
3 C California Tortilla logo California Tortilla - -7.8%
4 C Cafe Rio Mexican Grill logo Cafe Rio Mexican Grill - -9.3%
5 T Taco Bell logo Taco Bell - -10.5%
6 B Baja Fresh logo Baja Fresh ▲1 -10.9%
7 M Moe's Southwest Grill logo Moe's Southwest Grill ▼1 -49.9%
  • Chipotle Mexican Grill
  • Taco Bell
  • Qdoba
  • California Tortilla
  • Cafe Rio Mexican Grill
  • Bubbakoo's Burritos
  • Taco Bar
  • Other tracked chains

Store footprint

Store map

275 tracked store locations in Maryland. The 7 largest tracked chains are highlighted.

  • Chipotle Mexican Grill (118)
  • Taco Bell (85)
  • Qdoba (24)
  • California Tortilla (13)
  • Cafe Rio Mexican Grill (5)
  • Bubbakoo's Burritos (13)
  • Taco Bar (3)
  • Other tracked chains

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.

Working in restaurants and QSR? See consumer transaction data for restaurants and QSR →