Chain · United Kingdom · data through July 2026

H Homebase logo Homebase

Iceflower tracks 143 Homebase stores across 12 of the UK's 12 regions and nations. It ranks #4 of 398 tracked UK home improvement centers chains by card spend. Its share of tracked category spend moved -84.1% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
143
Regions
12
Category
Home Improvement Center
Category rank
#4

Growth

Homebase against its category

The biggest tracked UK home improvement centers chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Homebase's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 B B&Q +8.3%
2 W Wickes logo Wickes +14.4%
3 S Selco Builders Warehouse -1.5%
4 H Homebase logo Homebase -84.1%
5 T Travis Perkins +19.1%
6 J Jewson +14.1%
7 H Huws Gray logo Huws Gray +0.7%
8 T Toolstation -
9 B Builder Depot -
10 M MKM +17.2%

Share of tracked category spend, indexed

100 0.9 2024 Q1 2025 Q4

Store footprint

Store map

143 tracked Homebase locations across 12 of the UK's 12 regions and nations.

Tracked stores by region

  • South East 30
  • East of England 23
  • South West 15
  • West Midlands 15
  • East Midlands 11
  • London 10
  • Northern Ireland 9
  • Scotland 8
  • North West 7
  • Yorkshire and The Humber 7
  • North East 6
  • Wales 2

Customer overlap

Who shops at Homebase

Tracked chains Homebase customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

Y YO! Haverfordwest Tesco Kiosk 100
T Tesco logo Tesco 25
Y YO! Antrim Massereene Tesco Kiosk 23
W Wickes logo Wickes 22
T Tesco Extra 18
T The Range 18
P Power NI Energy 17

More trends

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