Trends · data through July 2026

Grocery & Convenience trends in Exeter

Iceflower tracks 245 stores from 75 grocery & convenience chains in Exeter. Morrisons grew fastest over the last year, ahead of M&S Simply Food and Waitrose & Partners.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
75
Tracked stores
245
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Morrisons and M&S Simply Food sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Morrisons logo Morrisons - +14.4%
2 M M&S Simply Food logo M&S Simply Food - +8.0%
3 W Waitrose & Partners logo Waitrose & Partners - 0.0%
4 O One Stop ▲1 0.0%
5 T Tesco logo Tesco - -3.8%
6 A ALDI logo ALDI - -4.8%
7 S Sainsbury's logo Sainsbury's - -8.0%
8 T The Co-operative Food - -10.1%
9 C Co-op Food logo Co-op Food - -10.8%
10 S SPAR ▼1 -16.1%
11 L Londis ▲1 -17.8%
12 M McColl's ▲1 -19.7%
13 H Holland & Barrett - -20.9%
14 I Iceland - -21.4%
15 C Costcutter ▼1 -41.4%

Store footprint

Store map

245 tracked store locations in Exeter, colored by category.

  • Grocery Store (152)
  • Convenience Store (71)
  • Butcher Shop (6)
  • Farm (6)
  • Food or Beverage Store (5)
  • Farmers Market (3)
  • Warehouse Club (1)
  • Other categories

Top tracked chains by store count

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