Trends · data through July 2026

Grocery & Convenience trends in Plymouth

Iceflower tracks 215 stores from 86 grocery & convenience chains in Plymouth. Morrisons grew fastest over the last year, ahead of Central Convenience and Iceland.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
86
Tracked stores
215
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Morrisons and Central Convenience sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Morrisons logo Morrisons ▲1 +18.1%
2 C Central Convenience - +2.8%
3 I Iceland logo Iceland - +0.9%
4 S SPAR logo SPAR - -3.6%
5 T Tesco logo Tesco - -3.9%
6 A Asda logo Asda ▼1 -4.4%
7 S Sainsbury's logo Sainsbury's - -5.0%
8 O One Stop logo One Stop - -5.3%
9 C Co-op Food logo Co-op Food - -8.8%
10 L Lidl logo Lidl - -10.6%
11 M McColl's logo McColl's - -23.8%

Store footprint

Store map

215 tracked store locations in Plymouth, colored by category.

  • Grocery Store (144)
  • Convenience Store (53)
  • Liquor Store (8)
  • Butcher Shop (6)
  • Food or Beverage Store (1)
  • Farm (1)
  • Farmers Market (1)
  • Other categories

Top tracked chains by store count

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