Growth
Wings To Go against its category
The biggest tracked US chicken & wings fast food chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Wings To Go's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chick-fil-A
|
+4.7% |
| 2 |
R
Raising Cane's Chicken Fingers
|
-4.9% |
| 3 |
P
Popeyes Louisiana Kitchen
|
-4.1% |
| 4 |
K
KFC
|
-10.9% |
| 5 |
W
Wingstop
|
-6.4% |
| 6 |
Z
Zaxby's
|
+1.5% |
| 7 |
B
Bojangles'
|
+1.0% |
| 8 |
D
Dave's Hot Chicken
|
+16.9% |
| 9 |
C
Church's Chicken
|
+3.8% |
| 10 |
S
Slim Chickens
|
-3.3% |
| 83 |
W
Wings To Go
|
+0.7% |
Share of tracked category spend, indexed
Store footprint
Store map
27 tracked Wings To Go locations across 14 US states.
Tracked stores by state
- Delaware 5
- Pennsylvania 5
- Alabama 4
- Texas 3
- Arkansas 1
- California 1
- Georgia 1
- Mississippi 1
- North Carolina 1
- New Jersey 1
- New York 1
- Oklahoma 1
- Tennessee 1
- Virginia 1
Customer overlap
Who shops at Wings To Go
Tracked chains Wings To Go customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Bill's Cost Plus
100
M
Magic Touch Nails & Spa
92
C
Crazy Mexico
89
T
The Starboard
85
B
Blue Ribbon Diner
77
R
Redstone Arsenal
76
A
Alabama ABC Store 243
70
S
Shine Time Super Wash
65
Shine Time Super Wash
65
S
Solid Gold Beauty Supply
60
H
Huntsville Utilities
59
Huntsville Utilities
59
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