Growth
Wings To Go against its category
The biggest tracked US chicken restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Wings To Go's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
Buffalo Wild Wings
|
-0.6% |
| 2 |
P
Popeyes Louisiana Kitchen
|
-2.1% |
| 3 |
Z
Zaxby's
|
+4.7% |
| 4 |
W
Wingstop
|
-5.1% |
| 5 |
B
Bojangles'
|
-0.9% |
| 6 | R Roosters | +0.1% |
| 7 |
C
Church's Chicken
|
+6.9% |
| 8 |
S
Slim Chickens
|
-3.3% |
| 9 |
P
Pollo Tropical
|
-1.3% |
| 10 |
A
America's Best Wings
|
+11.0% |
| 88 |
W
Wings To Go
|
-13.9% |
Share of tracked category spend, indexed
Store footprint
Store map
18 tracked Wings To Go locations across 11 US states.
Tracked stores by state
- Delaware 4
- Alabama 3
- Maryland 2
- Pennsylvania 2
- Arkansas 1
- California 1
- Georgia 1
- North Carolina 1
- Tennessee 1
- Texas 1
- Virginia 1
Customer overlap
Who shops at Wings To Go
Tracked chains Wings To Go customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Bill's Cost Plus
100
M
Magic Touch Nails & Spa
97
C
Crazy Mexico
83
B
Blue Ribbon Diner
74
T
The Starboard
72
A
Alabama Aerospace
70
S
Shine Time Super Wash
65
Shine Time Super Wash
65
H
Highway 138 Package Store
62
S
Solid Gold Beauty Supply
60
R
Redstone Arsenal
55
Redstone Arsenal
55
More trends