Growth
University Park against its category
The biggest tracked US park chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks University Park's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | M Mariners Park | +7.1% |
| 2 |
C
Cedar Point
|
-1.9% |
| 3 |
K
Kalahari Resorts
|
-4.7% |
| 4 | S San Tan Mountain Regional Park | - |
| 5 | S Sunland Park | - |
| 6 | W Water Country USA | -6.0% |
| 7 |
A
Aquatica
|
-13.2% |
| 8 | C Central Park | -19.9% |
| 9 | L Lexington Park | +4.6% |
| 10 | I Imperial Beach | -41.3% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked University Park locations across 12 US states.
Tracked stores by state
- Florida 3
- Texas 2
- Alabama 1
- California 1
- Indiana 1
- Massachusetts 1
- North Carolina 1
- North Dakota 1
- South Carolina 1
- Tennessee 1
- Wisconsin 1
- West Virginia 1
Customer overlap
Who shops at University Park
Tracked chains University Park customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends