Growth
True Food Kitchen against its category
The biggest tracked US salads & healthy bowls by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks True Food Kitchen's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
BIBIBOP Asian Grill
|
+6.3% |
| 2 |
C
Clean Eatz
|
+0.2% |
| 3 |
S
Sweetgreen
|
-7.2% |
| 4 |
C
Cafe Zupas
|
+7.2% |
| 5 |
S
Salad and Go
|
-34.2% |
| 6 |
F
Flower Child
|
- |
| 7 |
C
CoreLife Eatery
|
-8.0% |
| 8 |
F
Flame Broiler
|
+6.2% |
| 9 |
C
Chopt Creative Salad Co.
|
+2.3% |
| 10 |
S
Salata
|
-5.1% |
| 21 |
T
True Food Kitchen
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
42 tracked True Food Kitchen locations across 17 US states.
Tracked stores by state
- California 8
- Florida 6
- Texas 5
- Arizona 3
- Maryland 3
- Virginia 3
- Georgia 2
- Illinois 2
- New Jersey 2
- Colorado 1
- Louisiana 1
- Missouri 1
- North Carolina 1
- Nevada 1
- Ohio 1
- Pennsylvania 1
- Tennessee 1
Customer overlap
Who shops at True Food Kitchen
Tracked chains True Food Kitchen customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Food & Thought
100
D
Diablo Foods
36
S
Seed to Table
26
Seed to Table
26
W
Wynn's Market
20
W
Waldorf Astoria Washington DC
16
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