Growth
Sweetgreen against its category
The biggest tracked US salads & healthy bowls by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Sweetgreen's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
BIBIBOP Asian Grill
|
+6.3% |
| 2 |
C
Clean Eatz
|
+0.2% |
| 3 |
S
Sweetgreen
|
-7.2% |
| 4 |
C
Cafe Zupas
|
+7.2% |
| 5 |
S
Salad and Go
|
-34.2% |
| 6 |
F
Flower Child
|
- |
| 7 |
C
CoreLife Eatery
|
-8.0% |
| 8 |
F
Flame Broiler
|
+6.2% |
| 9 |
C
Chopt Creative Salad Co.
|
+2.3% |
| 10 |
S
Salata
|
-5.1% |
Share of tracked category spend, indexed
Store footprint
Store map
148 tracked Sweetgreen locations across 22 US states and DC.
Tracked stores by state
- California 31
- New York 17
- Massachusetts 12
- Colorado 9
- Florida 9
- Illinois 8
- New Jersey 8
- Texas 8
- Virginia 6
- Maryland 5
- Pennsylvania 5
- Connecticut 4
- Indiana 4
- Michigan 4
- Minnesota 3
- North Carolina 3
- Washington 3
- Georgia 2
- New Hampshire 2
- Wisconsin 2
- District of Columbia 1
- Ohio 1
- Rhode Island 1
Customer overlap
Who shops at Sweetgreen
Tracked chains Sweetgreen customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
MTA
57
MTA
57
M
Major Food Group
37
Major Food Group
37
P
Palmer's
36
More trends