Growth
Tiger Sugar against its category
The biggest tracked US boba & drink shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Tiger Sugar's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Swig
|
- |
| 2 |
F
FiiZ Drinks
|
-4.8% |
| 3 |
K
Kung Fu Tea
|
-15.8% |
| 4 |
H
HTeaO
|
+9.5% |
| 5 |
T
Tai Chi Bubble Tea
|
-3.6% |
| 6 |
H
Happy Lemon
|
-8.9% |
| 7 | T The Alley | +5.1% |
| 8 |
S
Sharetea
|
-11.5% |
| 9 |
I
It's Boba Time
|
+1.0% |
| 10 |
K
Kokee Tea
|
-6.1% |
| 50 |
T
Tiger Sugar
|
-23.2% |
Share of tracked category spend, indexed
Store footprint
Store map
32 tracked Tiger Sugar locations across 22 US states and DC.
Tracked stores by state
- New York 4
- California 3
- Colorado 2
- Michigan 2
- New Jersey 2
- Texas 2
- Arizona 1
- District of Columbia 1
- Delaware 1
- Florida 1
- Hawaii 1
- Illinois 1
- Kentucky 1
- Louisiana 1
- Minnesota 1
- North Carolina 1
- New Mexico 1
- Nevada 1
- Oregon 1
- Pennsylvania 1
- Rhode Island 1
- Utah 1
- Washington 1
Customer overlap
Who shops at Tiger Sugar
Tracked chains Tiger Sugar customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Chinatown Supermarket
100
G
Grand Asia Market
36
K
Kim Long Fresh Market
35
D
Don Quijote
33
Don Quijote
33
P
Pearl Harbor
31
R
Rancho Markets
24
Rancho Markets
24
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