Chain · United States · data through September 2026

T The Village

Iceflower tracks 28 The Village stores across 18 US states. It ranks #15 of 33 tracked US collectibles & hobby chains by card spend. Its share of tracked category spend moved +12.0% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
28
States
18
Category
Collectibles & Hobby
Category rank
#15

Growth

The Village against its category

The biggest tracked US collectibles & hobby chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Village's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 B BoxLunch logo BoxLunch +3.4%
2 W Warhammer logo Warhammer -0.4%
3 H HobbyTown -13.8%
4 D Disney Store logo Disney Store +17.8%
5 T The Exchange +3.0%
6 N Newbury Comics logo Newbury Comics +13.2%
7 V Vintage Stock logo Vintage Stock -
8 G Game Haven -
9 C Coliseum of Comics +8.6%
10 F FYE logo FYE -39.3%
15 T The Village +12.0%

Share of tracked category spend, indexed

100 180.7 2024 Q4 2026 Q3

Store footprint

Store map

28 tracked The Village locations across 18 US states.

Customer overlap

Who shops at The Village

Tracked chains The Village customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

N Nunu's Market 100
T Tellus360 logo Tellus360 84
T The Corner at Musser 79
H Hashtag Gaming Arena 67
I Iacono's Pizza & Restaurant 55
Y Yorgos Restaurant & Lounge 53
I Issei Noodle 51
B Baker's Village Garden Center & Gift Shoppe 51
M Marion Court Room 51
A American Bar & Grill 45

More trends

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