Growth
The Treasure Chest against its category
The biggest tracked US gift shop chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Treasure Chest's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hallmark
|
+1.3% |
| 2 | W WinStar World Casino and Resort | - |
| 3 |
M
Miniso
|
+17.2% |
| 4 |
T
The Paper Store
|
-5.7% |
| 5 | E Earthbound Trading Co. | -12.7% |
| 6 |
A
Alvin's Island
|
-9.9% |
| 7 |
P
Painted Tree Boutiques
|
-38.1% |
| 8 |
S
Sunsations
|
-15.9% |
| 9 | V Vance Outdoors | -2.3% |
| 10 |
B
Banner's Hallmark Shop
|
-42.7% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked The Treasure Chest locations across 7 US states.
Customer overlap
Who shops at The Treasure Chest
Tracked chains The Treasure Chest customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Cloud Factory Smoke & Vape
100
D
Doc's Sunset Grille
79
H
Hibachi of Japan
56
H
Holy Smoke and Vape
49
S
Sunshine Ace Hardware
43
7
7 Food Mart
39
H
HeadPinz
38
D
Dylan's Drafthouse
35
R
Rusty's Raw Bar and Grill
24
T
The King of Vape
23
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