Growth
The Taco Spot against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Taco Spot's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
18 tracked The Taco Spot locations across 6 US states.
Tracked stores by state
- Arizona 11
- New York 2
- Texas 2
- Massachusetts 1
- Missouri 1
- New Mexico 1
Customer overlap
Who shops at The Taco Spot
Tracked chains The Taco Spot customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
Los Favoritos Taco Shop
23
T
Tap House Sports Grill
18
B
Backyard Taco
17
More trends