Growth
The Halal Guys against its category
The biggest tracked US Mediterranean & Middle Eastern chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Halal Guys's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
CAVA
|
+13.8% |
| 2 |
T
Taziki's Mediterranean Cafe
|
+11.7% |
| 3 |
L
Luna Grill
|
+0.9% |
| 4 |
A
Aladdin's Eatery
|
-9.9% |
| 5 |
T
The Great Greek Mediterranean Grill
|
- |
| 6 |
M
mezeh
|
-8.6% |
| 7 |
M
Moby Dick House of Kabob
|
-6.9% |
| 8 |
N
Nick The Greek
|
+19.6% |
| 9 |
P
Pita Way
|
+12.6% |
| 10 |
P
Pita Jungle
|
-11.9% |
| 12 |
T
The Halal Guys
|
-22.4% |
Share of tracked category spend, indexed
Store footprint
Store map
78 tracked The Halal Guys locations across 19 US states and DC.
Tracked stores by state
- California 14
- Texas 8
- New York 7
- Virginia 7
- Massachusetts 6
- New Jersey 6
- Maryland 5
- Pennsylvania 5
- Georgia 4
- Colorado 3
- Florida 2
- Illinois 2
- North Carolina 2
- Arizona 1
- District of Columbia 1
- Iowa 1
- Missouri 1
- Nevada 1
- South Carolina 1
- Washington 1
Customer overlap
Who shops at The Halal Guys
Tracked chains The Halal Guys customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Fresh Grocer
38
Fresh Grocer
38
More trends