Growth
The Deli against its category
The biggest tracked US sandwich & sub shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Deli's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Subway
|
+1.6% |
| 2 |
A
Arby's
|
-4.4% |
| 3 |
J
Jersey Mike's Subs
|
+3.5% |
| 4 |
J
Jimmy John's
|
-4.0% |
| 5 |
F
Firehouse Subs
|
+3.9% |
| 6 |
M
McAlister's Deli
|
+6.4% |
| 7 |
C
Charleys Cheesesteaks
|
-9.0% |
| 8 |
P
Potbelly Sandwich Shop
|
-6.1% |
| 9 |
P
Penn Station East Coast Subs
|
-7.7% |
| 10 |
J
Jason's Deli
|
-0.7% |
| 86 | T The Deli | -3.1% |
Share of tracked category spend, indexed
Store footprint
Store map
18 tracked The Deli locations across 12 US states.
Tracked stores by state
- Connecticut 3
- Virginia 3
- California 2
- New York 2
- Alabama 1
- Indiana 1
- New Jersey 1
- Ohio 1
- Oklahoma 1
- Oregon 1
- South Carolina 1
- Washington 1
Customer overlap
Who shops at The Deli
Tracked chains The Deli customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Bally's Evansville Casino & Hotel
100
S
Sideline Bar & Grill
65
T
Twisted Cat Tavern
55
S
South Shore Wine & Spirits
53
E
East Aurora Country Club
51
Y
Yo Pablo Tacos and Tequila
51
T
Town of East Haven
43
E
East Aurora Cooperative Market
41
N
Nicky's Place
39
G
Green Tree Tavern
38
More trends