Growth
The Deli against its category
The biggest tracked US delis chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Deli's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
The Honey Baked Ham Company
|
+9.7% |
| 2 | W Waterboro Market & Cafe | -20.8% |
| 3 | C Cardona's Market | -27.5% |
| 4 |
O
Old Nelson Food Company
|
-13.6% |
| 5 |
M
Mazzaro Italian Market
|
+4.7% |
| 6 |
C
Chappy's Deli
|
-1.5% |
| 7 | E East Bay Deli | - |
| 8 | S Smokin' Joe's | -7.0% |
| 9 |
G
Groucho's Deli
|
-10.7% |
| 10 |
T
The Italian Store
|
+16.8% |
| 34 | T The Deli | +7.7% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked The Deli locations across 9 US states.
Tracked stores by state
- Virginia 2
- Alabama 1
- California 1
- Connecticut 1
- Indiana 1
- New York 1
- Ohio 1
- Oklahoma 1
- Washington 1
Customer overlap
Who shops at The Deli
Tracked chains The Deli customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Twisted Cat Tavern
100
Y
Yo Pablo Tacos and Tequila
90
S
Sideline Bar & Grill
85
Sideline Bar & Grill
85
S
Sons of Arley
78
G
Green Tree Tavern
68
V
Vino Bistro
62
R
Route 7 Brewing
61
K
King's Tavern and Wine Bar
51
A
Ashburn Pub
50
T
The Bungalow Lakehouse
49
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