Growth
Thai Spoon against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Thai Spoon's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
J
|
+2.0% |
| 2 |
M
|
- |
| 3 |
L
|
-6.9% |
| 4 |
O
|
+18.1% |
| 5 |
H
|
+6.4% |
| 6 |
H
|
-7.1% |
| 7 |
Z
|
+11.6% |
| 8 | P Pho Saigon | -3.7% |
| 9 |
P
|
-11.3% |
| 10 | R Ruby Thai Kitchen | -9.4% |
| 151 | T Thai Spoon | -0.6% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Thai Spoon locations across 9 US states.
Tracked stores by state
- California 3
- Michigan 2
- Georgia 1
- Illinois 1
- North Carolina 1
- Nevada 1
- Pennsylvania 1
- Texas 1
- Utah 1
Customer overlap
Who shops at Thai Spoon
Tracked chains Thai Spoon customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends