Growth
Thai Paradise against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Thai Paradise's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
J
Jollibee
|
+2.0% |
| 2 |
M
Mo' Bettahs Hawaiian Style Food
|
- |
| 3 |
L
L&L Hawaiian Barbecue
|
-6.9% |
| 4 |
O
Ono Hawaiian BBQ
|
+18.1% |
| 5 |
H
Hawaiian Bros Island Grill
|
+6.4% |
| 6 |
H
Hawkers Asian Street Food
|
-7.1% |
| 7 |
Z
Zao Asian Cafe
|
+11.6% |
| 8 | P Pho Saigon | -3.7% |
| 9 |
P
Poke Bros.
|
-11.3% |
| 10 | R Ruby Thai Kitchen | -9.4% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Thai Paradise locations across 8 US states.
Tracked stores by state
- California 3
- Colorado 1
- Indiana 1
- Maryland 1
- North Carolina 1
- Nevada 1
- Ohio 1
- Tennessee 1
Customer overlap
Who shops at Thai Paradise
Tracked chains Thai Paradise customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
R
Ridgway Mountain Market
100
K
Kingy's Pizza Pub
67
Z
Zapatas Mexican Kitchen
66
M
Meijer Pharmacy
47
F
Fresh and Fresh Market
44
G
Grapevine Pizza & Cafe
43
C
Combustion Brewery and Taproom
42
H
Hangry City Grille and Spirits
41
I
Indian Spice Restaurant and Bar
41
A
Adam's Taphouse and Grille
41
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