Growth
Thai Express against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Thai Express's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
J
Jollibee
|
+2.0% |
| 2 |
M
Mo' Bettahs Hawaiian Style Food
|
- |
| 3 |
L
L&L Hawaiian Barbecue
|
-6.9% |
| 4 |
O
Ono Hawaiian BBQ
|
+18.1% |
| 5 |
H
Hawaiian Bros Island Grill
|
+6.4% |
| 6 |
H
Hawkers Asian Street Food
|
-7.1% |
| 7 |
Z
Zao Asian Cafe
|
+11.6% |
| 8 | P Pho Saigon | -3.7% |
| 9 |
P
Poke Bros.
|
-11.3% |
| 10 | R Ruby Thai Kitchen | -9.4% |
| 187 |
T
Thai Express
|
+12.4% |
Share of tracked category spend, indexed
Store footprint
Store map
17 tracked Thai Express locations across 12 US states.
Customer overlap
Who shops at Thai Express
Tracked chains Thai Express customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Filipino Market and Cafe
100
D
Darnestown Liberty
87
A
AMC Montgomery 16
77
AMC Montgomery 16
77
L
Liberty Gas Station
70
I
Island Pride Oasis
53
L
Label Kitchen + Bar
53
B
Balducci
51
Balducci
51
P
Picca Pollo A La Brasa
46
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