Growth
Don Pollo against its category
The biggest tracked US Latin American & Caribbean chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Don Pollo's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Pollo Tropical
|
+8.7% |
| 2 |
G
Golden Krust
|
+3.9% |
| 3 |
S
Sardi's Pollo A La Brasa
|
+9.6% |
| 4 |
P
Pollo Campero
|
+0.3% |
| 5 |
G
Gloria's Latin Cuisine
|
+7.6% |
| 6 |
L
La Carreta
|
+1.4% |
| 7 |
T
Tucanos Brazilian Grill
|
+1.3% |
| 8 |
L
La Granja
|
-2.4% |
| 9 |
C
Columbia Restaurant
|
+5.6% |
| 10 | E El Pollo Rico | +3.1% |
| 39 | D Don Pollo | -2.8% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked Don Pollo locations across 5 US states.
Tracked stores by state
- Maryland 7
- California 2
- New York 2
- Florida 1
- Oklahoma 1
Customer overlap
Who shops at Don Pollo
Tracked chains Don Pollo customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Megamart Rockville
100
K
Korean Korner
53
Korean Korner
53
P
Palmeras Mercado Latino
47
P
Picca Pollo A La Brasa
46
L
Liberty Gas Station
41
L
La Gula Mexicana
41
L
La Casita Pupuseria
40
B
Barra Brava Cevicheria Peruana
37
L
La Villa Restaurant
32
L
La Limeña Grill
31
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