Growth
Thai Chef against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Thai Chef's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
J
Jollibee
|
+2.0% |
| 2 |
M
Mo' Bettahs Hawaiian Style Food
|
- |
| 3 |
L
L&L Hawaiian Barbecue
|
-6.9% |
| 4 |
O
Ono Hawaiian BBQ
|
+18.1% |
| 5 |
H
Hawaiian Bros Island Grill
|
+6.4% |
| 6 |
H
Hawkers Asian Street Food
|
-7.1% |
| 7 |
Z
Zao Asian Cafe
|
+11.6% |
| 8 | P Pho Saigon | -3.7% |
| 9 |
P
Poke Bros.
|
-11.3% |
| 10 | R Ruby Thai Kitchen | -9.4% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked Thai Chef locations across 10 US states.
Customer overlap
Who shops at Thai Chef
Tracked chains Thai Chef customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
R
Randolph AFB Commissary
100
B
Bellagio Nail Lounge
75
T
Tiger Beer Wine and Deli
74
H
Hitching Post Restaurant & Saloon
52
T
Thai Spice & Sushi
45
F
Finnegan's Wake
42
S
SAT 3 Asian Seafood
41
M
My ChockDee Oriental Market
38
H
Hurlburt
35
N
Noli's Vite
35
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