Growth
Taqueria El Toro against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Taqueria El Toro's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Taqueria El Toro locations across 8 US states.
Tracked stores by state
- Wisconsin 3
- North Carolina 2
- California 1
- New York 1
- Oklahoma 1
- Pennsylvania 1
- Tennessee 1
- Texas 1
Customer overlap
Who shops at Taqueria El Toro
Tracked chains Taqueria El Toro customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Monterrey Market
100
E
El Rey Food Mart
69
S
Supermercado La Hacienda
53
E
El Toro Supermarket
49
E
El Tsunami
44
L
La Mexicanita Fresh Market
41
J
JC King's Tortas
36
E
El Senorial
34
L
La Carreta Vieja
33
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