Growth
El Rey against its category
The biggest tracked US Hispanic supermarkets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Rey's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
V
Vallarta Supermarkets
|
+9.1% |
| 2 |
N
Northgate Gonzalez Markets
|
+6.8% |
| 3 |
C
Cardenas Markets
|
-4.9% |
| 4 |
R
Rancho Markets
|
-3.5% |
| 5 |
E
El Super
|
-4.3% |
| 6 |
F
Fiesta Mart
|
-2.8% |
| 7 |
B
Bravo Supermarkets
|
+3.2% |
| 8 |
S
Superior Grocers
|
-1.4% |
| 9 |
C
Compare Foods
|
-10.9% |
| 10 |
P
Presidente Supermarket
|
-8.8% |
| 35 | E El Rey | -0.4% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked El Rey locations across 9 US states and DC.
Tracked stores by state
- Texas 2
- Wisconsin 2
- California 1
- District of Columbia 1
- Georgia 1
- New York 1
- Ohio 1
- Pennsylvania 1
- Virginia 1
- Washington 1
Customer overlap
Who shops at El Rey
Tracked chains El Rey customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Monterrey Market
100
E
El Rey Food Mart
59
S
Supermercado La Hacienda
44
O
One Stop West Allis Liquor
37
N
Natural Cafe Market & Deli
37
N
Neveria Las Maravillas
27
E
El Tsunami
26
J
JC King's Tortas
24
F
Forest Home Beer and Liquor
24
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