Growth
Tacos El Jefe against its category
The biggest tracked US Mexican restaurants & taquerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Tacos El Jefe's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chuy's
|
-14.7% |
| 2 |
P
Plaza Azteca
|
+7.2% |
| 3 |
F
Filiberto's Mexican Food
|
+4.5% |
| 4 |
C
Condado Tacos
|
-18.5% |
| 5 | E El Nopal | -7.3% |
| 6 | P Pappasito's Cantina | +4.1% |
| 7 | R Rancherito's | +3.4% |
| 8 |
A
Azteca Mexican
|
+1.3% |
| 9 | M Monterrey Mexican Restaurant | +3.3% |
| 10 |
L
Lupe Tortilla
|
+8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Tacos El Jefe locations across 7 US states.
Tracked stores by state
- California 4
- Illinois 1
- Indiana 1
- Oregon 1
- Texas 1
- Utah 1
- Washington 1
Customer overlap
Who shops at Tacos El Jefe
Tracked chains Tacos El Jefe customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
C-A-L Ranch
100
C-A-L Ranch
100
R
Rally Stop
98
C
Cedar Band Travel Plaza
79
L
Lin's Market
74
Lin's Market
74
B
Brad's Food Hut
68
H
Hermie's Drive In
63
R
Red Cedar Rock Landscape Supply
62
K
KB Express
61
C
Cedar Bowling Center
60
M
Maverik Fuel
58
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