Growth
Serendipity against its category
The biggest tracked US antique shop chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Serendipity's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | P Peddlers Mall | -14.1% |
| 2 | O Ohio Valley Antique Mall | -5.9% |
| 3 | U Unique Thrift Store | -19.9% |
| 4 | C Capital Pawn | -14.8% |
| 5 | V Virginia Beach Antique Co. | -5.8% |
| 6 | A Alyssa's Antique Depot | +1.5% |
| 7 | V Vendors Village | -4.5% |
| 8 | T The Depot at Gibson Mill | -1.6% |
| 9 | M Maumee Antique Mall | -2.8% |
| 10 | A Antiques Village | - |
| 17 | S Serendipity | -25.0% |
Share of tracked category spend, indexed
Store footprint
Store map
30 tracked Serendipity locations across 21 US states.
Tracked stores by state
- California 4
- Arkansas 2
- Florida 2
- Georgia 2
- North Carolina 2
- Pennsylvania 2
- Tennessee 2
- Colorado 1
- Hawaii 1
- Indiana 1
- Massachusetts 1
- Maine 1
- Michigan 1
- New Hampshire 1
- New Jersey 1
- New York 1
- Oregon 1
- Rhode Island 1
- Virginia 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at Serendipity
Tracked chains Serendipity customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Maple Leaf Market
100
S
Shannon's Place
78
T
Tops Market
77
S
SavOn
70
B
Buck's Pizzeria
65
V
Valencia Whole Foods
51
M
McGowan's Hardware
49
B
Bi-Rite Market
30
Bi-Rite Market
30
N
Nina's Pizzeria & Italian Restaurant
29
R
Rainbow Grocery
28
More trends