Growth
Big Chic against its category
The biggest tracked US chicken restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Big Chic's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
B
Buffalo Wild Wings
|
-0.6% |
| 2 |
P
Popeyes Louisiana Kitchen
|
-2.1% |
| 3 |
Z
Zaxby's
|
+4.7% |
| 4 |
W
Wingstop
|
-5.1% |
| 5 |
B
Bojangles'
|
-0.9% |
| 6 | R Roosters | +0.1% |
| 7 |
C
Church's Chicken
|
+6.9% |
| 8 |
S
Slim Chickens
|
-3.3% |
| 9 |
P
Pollo Tropical
|
-1.3% |
| 10 |
A
America's Best Wings
|
+11.0% |
| 81 | B Big Chic | - |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Big Chic locations across 1 US state.
Tracked stores by state
- Georgia 12
Customer overlap
Who shops at Big Chic
Tracked chains Big Chic customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Magic City Bottle Shop
100
M
Manchester Dental
94
A
A1 Beauty and Beyond Beauty Supply
93
P
Pepo's
91
R
Race Express
89
E
Easy Shop Supermarket
79
B
Bob's
76
T
Train Depot Bottle Shop
75
C
City of Greenville
73
W
Wing Today
73
More trends