Growth
Santiago's Mexican Restaurant against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Santiago's Mexican Restaurant's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-5.8% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
T
The Cheesecake Factory
|
+0.4% |
| 9 |
C
Cracker Barrel Old Country Store
|
-1.5% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.9% |
Share of tracked category spend, indexed
Store footprint
Store map
31 tracked Santiago's Mexican Restaurant locations across 5 US states.
Customer overlap
Who shops at Santiago's Mexican Restaurant
Tracked chains Santiago's Mexican Restaurant customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
U
United Power Inc.
45
United Power Inc.
45
D
Daveco Beer, Wine & Spirits
32
J
Johnson Auto Plaza
29
U
United Power
28
United Power
28
L
Longmont Packing
28
T
The Original Chubby's
28
C
Carbon Valley Liquor
27
P
Peppers Fireside Grille
27
C
Coal Ridge Animal Hospital
26
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