Growth
ROYCE' Chocolate against its category
The biggest tracked US candy shop chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks ROYCE' Chocolate's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
See's Candies
|
+13.2% |
| 2 |
R
Rocky Mountain Chocolate Factory
|
- |
| 3 |
I
IT'SUGAR
|
-11.8% |
| 4 |
M
Malley's Chocolates
|
-1.8% |
| 5 |
G
Grandpa Joe's Candy Shop
|
+9.6% |
| 6 |
S
Sarris Candies
|
+12.2% |
| 7 |
G
Gertrude Hawk Chocolates
|
+3.2% |
| 8 | L Lindt | -21.3% |
| 9 | C Candy Kitchen | -12.0% |
| 10 |
R
Rocket Fizz
|
-7.5% |
| 184 | R ROYCE' Chocolate | +16.3% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked ROYCE' Chocolate locations across 8 US states and DC.
Tracked stores by state
- California 2
- Illinois 2
- District of Columbia 1
- Massachusetts 1
- New Jersey 1
- Nevada 1
- New York 1
- Texas 1
- Washington 1
Customer overlap
Who shops at ROYCE' Chocolate
Tracked chains ROYCE' Chocolate customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
U
Uwajimaya
24
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