Growth
IT'SUGAR against its category
The biggest tracked US candy shop chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks IT'SUGAR's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
See's Candies
|
+13.2% |
| 2 |
R
Rocky Mountain Chocolate Factory
|
- |
| 3 |
I
IT'SUGAR
|
-11.8% |
| 4 |
M
Malley's Chocolates
|
-1.8% |
| 5 |
G
Grandpa Joe's Candy Shop
|
+9.6% |
| 6 |
S
Sarris Candies
|
+12.2% |
| 7 |
G
Gertrude Hawk Chocolates
|
+3.2% |
| 8 | L Lindt | -21.3% |
| 9 | C Candy Kitchen | -12.0% |
| 10 |
R
Rocket Fizz
|
-7.5% |
Share of tracked category spend, indexed
Store footprint
Store map
86 tracked IT'SUGAR locations across 27 US states.
Tracked stores by state
- Florida 11
- California 10
- New York 10
- Texas 7
- New Jersey 5
- Nevada 5
- Arizona 4
- Maryland 4
- Illinois 3
- Massachusetts 3
- Colorado 2
- Hawaii 2
- Missouri 2
- Ohio 2
- Oklahoma 2
- South Carolina 2
- Tennessee 2
- Alabama 1
- Connecticut 1
- Georgia 1
- Idaho 1
- Louisiana 1
- Michigan 1
- Minnesota 1
- North Carolina 1
- Utah 1
- Washington 1
Customer overlap
Who shops at IT'SUGAR
Tracked chains IT'SUGAR customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Pearl Harbor
100
H
Hickam AFB Commissary
95
Hickam AFB Commissary
95
P
Pearl Harbor Commissary
74
Pearl Harbor Commissary
74
P
Port Hueneme Commissary
65
S
Schofield Barracks Commissary
64
K
Kaneohe MCAS Commissary
58
Kaneohe MCAS Commissary
58
S
Schofield Barracks Main Exchange
52
S
Schofield Barracks
45
P
Port Hueneme City
30
D
DON DON DONKI
27
DON DON DONKI
27
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