Growth
IT'SUGAR against its category
The biggest tracked US candy shops chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks IT'SUGAR's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
See's Candies
|
+7.8% |
| 2 |
I
IT'SUGAR
|
- |
| 3 |
R
Rocky Mountain Chocolate Factory
|
- |
| 4 |
M
Malley's Chocolates
|
+8.9% |
| 5 |
G
Grandpa Joe's Candy Shop
|
-4.9% |
| 6 |
S
Sarris Candies
|
+19.8% |
| 7 |
R
Rocket Fizz
|
-13.1% |
| 8 | L Lindt | +1.1% |
| 9 | C Candy Kitchen | -15.6% |
| 10 |
G
Gertrude Hawk Chocolates
|
+5.7% |
Share of tracked category spend, indexed
Store footprint
Store map
63 tracked IT'SUGAR locations across 24 US states.
Tracked stores by state
- California 8
- Texas 7
- Florida 6
- New York 6
- Arizona 4
- Maryland 4
- New Jersey 4
- Illinois 3
- Nevada 3
- Ohio 2
- South Carolina 2
- Tennessee 2
- Alabama 1
- Colorado 1
- Connecticut 1
- Georgia 1
- Hawaii 1
- Idaho 1
- Louisiana 1
- Massachusetts 1
- Michigan 1
- Minnesota 1
- Missouri 1
- North Carolina 1
Customer overlap
Who shops at IT'SUGAR
Tracked chains IT'SUGAR customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Schofield Barracks
100
Schofield Barracks
100
P
Pearl Harbor
90
S
Schofield Barracks Main Exchange
64
H
Hickam AFB Commissary
63
Hickam AFB Commissary
63
P
Pearl Harbor Commissary
50
Pearl Harbor Commissary
50
K
Kaneohe MCAS Commissary
47
Kaneohe MCAS Commissary
47
M
Meridian Main Street Market
41
P
Port Hueneme Commissary
40
More trends