Growth
Rocket Fizz against its category
The biggest tracked US candy shop chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Rocket Fizz's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
See's Candies
|
+13.2% |
| 2 |
R
Rocky Mountain Chocolate Factory
|
- |
| 3 |
I
IT'SUGAR
|
-11.8% |
| 4 |
M
Malley's Chocolates
|
-1.8% |
| 5 |
G
Grandpa Joe's Candy Shop
|
+9.6% |
| 6 |
S
Sarris Candies
|
+12.2% |
| 7 |
G
Gertrude Hawk Chocolates
|
+3.2% |
| 8 | L Lindt | -21.3% |
| 9 | C Candy Kitchen | -12.0% |
| 10 |
R
Rocket Fizz
|
-7.5% |
Share of tracked category spend, indexed
Store footprint
Store map
88 tracked Rocket Fizz locations across 28 US states.
Tracked stores by state
- California 12
- Colorado 11
- Florida 8
- Indiana 7
- Michigan 6
- North Carolina 5
- Texas 5
- Georgia 4
- Arkansas 3
- Illinois 3
- Tennessee 3
- Arizona 2
- Ohio 2
- Oregon 2
- Utah 2
- Alabama 1
- Delaware 1
- Kansas 1
- Louisiana 1
- Missouri 1
- Mississippi 1
- New Jersey 1
- Nevada 1
- New York 1
- Oklahoma 1
- Pennsylvania 1
- South Carolina 1
- Virginia 1
Customer overlap
Who shops at Rocket Fizz
Tracked chains Rocket Fizz customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Fort Liberty North Commissary
50
M
McGuckin Hardware
46
McGuckin Hardware
46
F
First Electric Cooperative
28
H
Hazel's Beverage World
27
More trends