Growth
Red Pepper against its category
The biggest tracked US Chinese chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Red Pepper's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Panda Express
|
+5.3% |
| 2 | S Steam | +13.2% |
| 3 | C China Wok | -3.6% |
| 4 |
D
Din Tai Fung
|
+11.2% |
| 5 | C China King | -1.6% |
| 6 | G Great Wall | -6.5% |
| 7 | C China Garden | -4.9% |
| 8 | H Hong Kong Restaurant | -5.7% |
| 9 | N New China | -6.5% |
| 10 |
P
Pei Wei
|
-10.5% |
| 121 | R Red Pepper | -5.5% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Red Pepper locations across 12 US states.
Tracked stores by state
- California 2
- Michigan 2
- North Dakota 2
- Kansas 1
- Kentucky 1
- Massachusetts 1
- Minnesota 1
- North Carolina 1
- New York 1
- Oklahoma 1
- Texas 1
- Washington 1
Customer overlap
Who shops at Red Pepper
Tracked chains Red Pepper customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
A
American Dream Tobacco
100
S
Splash and Dash Express Carwash
71
M
Mexicali Restaurant
67
R
Ricks Repair Service
66
P
Pyrenees Cafe
54
H
Holly Ridge Veterinary Hospital
51
K
Kinetic Nutrition
50
N
North Shore Pawville
48
L
Lo-re-Lei Pub and Grill
48
T
Tops Cooking School
47
More trends