Growth
Primo Pizza against its category
The biggest tracked US pizzaria chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Primo Pizza's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Domino's Pizza
|
+1.4% |
| 2 |
C
Casey's
|
+1.3% |
| 3 |
L
Little Caesars
|
+8.9% |
| 4 |
P
Papa John's Pizza
|
+2.6% |
| 5 |
P
Pizza Hut
|
-12.4% |
| 6 |
M
Marco's Pizza
|
-2.9% |
| 7 |
C
Chuck E. Cheese
|
+1.2% |
| 8 |
M
Mellow Mushroom
|
-2.4% |
| 9 |
J
Jet's Pizza
|
-4.5% |
| 10 |
L
LaRosa's Pizzeria
|
-3.6% |
| 171 | P Primo Pizza | - |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Primo Pizza locations across 5 US states.
Tracked stores by state
- New Jersey 5
- Virginia 4
- Florida 1
- North Carolina 1
- New York 1
Customer overlap
Who shops at Primo Pizza
Tracked chains Primo Pizza customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
J
Juliano's Pub & Grill
100
E
Egg Harbor Twp
69
P
Passion Vines Liquor Store
67
C
Clayton Mart
46
T
Tidewater Trail Animal Hospital
46
C
Cronin Ace Hardware
35
Cronin Ace Hardware
35
L
Las Palmas 3
33
D
Deluxe Nails and Spa
31
V
Viva Pizzeria & Ristorante
29
F
Footers Sports Pub
29
More trends